Proud to announce its title of “Best T-Shirt Design” for the Chicago Athlete Magazine Best Race Shirt 2016 competition


The Greater Whitewater Committee (GWC) and Discover Whitewater Series (DWS) executive team is proud to announce its title of “Best T-Shirt Design” for the Chicago Athlete Magazine Best Race Competition Shirt 2016 competition. This amazing accomplishment was due to the combined efforts of the University of Wisconsin-Whitewater, Whitewater Unified School District, City of Whitewater, Whitewater Business Community, volunteers, students, community members, and team leaders of the DWS. It was because of their dedication that the DWS shirt design placed first out of forty different entries to the Chicago Athlete Magazine Best Race Shirt Competition.

Haley Cox, a recent graduate of UW-Whitewater, is the graphic designer Haleywho created the winning shirt. Cox’s talents are used at Knight Public Affairs, where she works as the exclusive designer of the DWS race. By closely with the DWS executive board, she proudly created the unique design for this year’s 4th annual race. Cox began the creative process by designing four different shirts for the executive board to choose from. Her winning t-shirt design was voted on and loved by all the board members. The DWS Race Director, Jolene Sell, proceeded to submit the shirt as an entry in this year’s Chicago Magazine Best Race Shirt completion. As advertised by the competition, the winner is to be featured in the annual Chicago Athlete Magazine Event Guide. The DWS is a Chicago Area Runners Association (CARA) certified race, which makes the victory especially meaningful. The DWS marketing strategy is to highlight everything Whitewater has to offer. This serves to attract runners from Chicago and Northern Illinois, as well as central and southeastern Wisconsin.

The competition was a close and exciting event to follow. As the DWS is set in a University town, watching the response on social media from our community was truly exceptional. In the beginning, our shirt stood in sixth place. It is then that the entire Whitewater community stepped up to bring our half marathon shirt to not only a victory, but by a significant margin. The effort given by countless university/community friends of the race created a buzz within Whitewater that inevitably helps promote the DWS scheduled for September 18, 2016. This achievement would not have been possible without the unique efforts of the Chicago Athlete Magazine, as all the participants had the chance to market their events locally.

Ultimately, the DWS in Whitewater is about raising revenues to support the following nonprofits: Bethel House, J-Hawk Swim Team, W3 Working for Whitewater’s Wellness, Whitewater Unified School District for Academic Excellence and the University of Wisconsin Whitewater Athletics. Over the last three years, the race has distributed $77,000 to Whitewater community organizations. The DWS executive team is proud of the efforts made, and honored to claim title as “Best Race Shirt Design.”


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