Bags Are in, Too!


Thanks to the University of Wisconsin-Whitewater, we have these fantastic goodie bags to hand out to all race participants. Inside you will find lots of goodies, including coupons for other races! But of course, the only way to secure yours is to register for the race. See you on race day!

Medals Are In!


The medals are here! Pictured from left to right is the Half Marathon, 5K, and Fit Kid Shuffle. No matter what your pace is this year, ALL participants are going to go home with one of these classic medals! Now that’s some nice hardware to add to the collection!

New Glass Awards for Place Finishers!

jpeg of glasses

New this year, 1st, 2nd, and 3rd place finishers in each age group will be receiving a Discover Whitewater Series Finisher Glass as their prize. Each place will receive its corresponding glass with either a 1st, 2nd, or 3rd place printed on the glass. Furthermore, 1st place finishers will also receive a hat inside the glass as an additional prize. We are pleased with the new awards this year, and owe Coburn Company (Whitewater, WI) a huge thanks for making this possible!

**Due to the award glasses being fragile, we will not be mailing remaining 1st, 2nd, and 3rd place awards this year. We advise that you be present at the awards ceremony if you feel you have qualified for 1st, 2nd, or 3rd place in your age group to receive your award. Awards not picked up at the ceremony can be picked up at the Whitewater Aquatic and Fitness Center.

2016 T-Shirt Designs!

Featured below are the fabulous 2016 t-shirts for the Discover Whitewater Series! Check them out!

      Half Marathon and Half Marathon Relay




                              Fit-Kid Shuffle

            Fit Kid

                                Kids Korral




Proud to announce its title of “Best T-Shirt Design” for the Chicago Athlete Magazine Best Race Shirt 2016 competition


The Greater Whitewater Committee (GWC) and Discover Whitewater Series (DWS) executive team is proud to announce its title of “Best T-Shirt Design” for the Chicago Athlete Magazine Best Race Competition Shirt 2016 competition. This amazing accomplishment was due to the combined efforts of the University of Wisconsin-Whitewater, Whitewater Unified School District, City of Whitewater, Whitewater Business Community, volunteers, students, community members, and team leaders of the DWS. It was because of their dedication that the DWS shirt design placed first out of forty different entries to the Chicago Athlete Magazine Best Race Shirt Competition.

Haley Cox, a recent graduate of UW-Whitewater, is the graphic designer Haleywho created the winning shirt. Cox’s talents are used at Knight Public Affairs, where she works as the exclusive designer of the DWS race. By closely with the DWS executive board, she proudly created the unique design for this year’s 4th annual race. Cox began the creative process by designing four different shirts for the executive board to choose from. Her winning t-shirt design was voted on and loved by all the board members. The DWS Race Director, Jolene Sell, proceeded to submit the shirt as an entry in this year’s Chicago Magazine Best Race Shirt completion. As advertised by the competition, the winner is to be featured in the annual Chicago Athlete Magazine Event Guide. The DWS is a Chicago Area Runners Association (CARA) certified race, which makes the victory especially meaningful. The DWS marketing strategy is to highlight everything Whitewater has to offer. This serves to attract runners from Chicago and Northern Illinois, as well as central and southeastern Wisconsin.

The competition was a close and exciting event to follow. As the DWS is set in a University town, watching the response on social media from our community was truly exceptional. In the beginning, our shirt stood in sixth place. It is then that the entire Whitewater community stepped up to bring our half marathon shirt to not only a victory, but by a significant margin. The effort given by countless university/community friends of the race created a buzz within Whitewater that inevitably helps promote the DWS scheduled for September 18, 2016. This achievement would not have been possible without the unique efforts of the Chicago Athlete Magazine, as all the participants had the chance to market their events locally.

Ultimately, the DWS in Whitewater is about raising revenues to support the following nonprofits: Bethel House, J-Hawk Swim Team, W3 Working for Whitewater’s Wellness, Whitewater Unified School District for Academic Excellence and the University of Wisconsin Whitewater Athletics. Over the last three years, the race has distributed $77,000 to Whitewater community organizations. The DWS executive team is proud of the efforts made, and honored to claim title as “Best Race Shirt Design.”


January Update!


New Charity Partner

For the 4th Annual Discover Whitewater Series, we have partnered with the J-Hawk Aquatic Club as our new charity partner. Representing both the Janesville and Whitewater areas, the J-Hawk Aquatic Club offers experienced coaching for several different age-level teams. The club has graciously promised all of their received proceeds to aid in teaching underpriviledged children to swim. They have also offered to provide needed volunteers for the DWS race day. The J-Hawk Aquatic Club is a Not-For-Profit charitable organization, and we are proud to be working with them for this year’s race.


Kids Korral

To ensure that all members of the family have an opportunity to participate in this year’s series,the Discover Whitewater Series will once again be offering a Kids Korral.  The Kids Korral is a combined effort of DWS and UW-Whitewater’s College of Education & Professional Studies. UW-Whitewater students and volunteers in education will be available to watch kids in a safe environment (6 mos. to 12 years) while parents participate in the Half Marathon or 5K.  This is a free service to any adult who is registered for the Discover Whitewater Series.  Volunteers for the Kids Korral will have previously been through a background check, and will be managed by Dr. Robin K. Fox, Chair, UW-Whitewater’s College of Education & Professional Studies. Please remember to register your children for this event. Same-day drop off will not be accepted. 



New Race Director

Drum Roll Please!

Please welcome our new Race Director, Jolene Sell! Here’s a bit about Jolene:


She’s a Registered Dietitian at the University of Wisconsin-Whitewater and a graduate of the University of Wisconsin-Green Bay with a bachelor’s degree in Human Biology-Nutrition Science/Dietetics. She competed four years in Division One Athletics on the Green Bay Women’s Cross-Country Running Team and earned All-Conference Honors. With a passion for nutrition and physical activity, she believes healthy eating and exercise is a lifestyle. She has been running since she was 13 years old and continues her passion for running by taking part in local Wisconsin races as well as completing half and full marathons across the nation including the 2012 Boston Marathon. She is also the manager at Drumlin Dining where she directs a number of full time employees as well as many part time students. Her background as both an athlete and manager makes Jolene imminently qualified to work with the dedicated returning team leaders and large number of volunteers

I can’t wait to meet all these amazing volunteers that have dedicated themselves to making the Discover Whitewater Series Half Marathon, 5K and Fit Kid Shuffle such an important regional event. It is truly a special race for the participants and my goal is to ensure that it remains a safe, fun and challenging run. I want to get started building upon the greater base we have now and expand the number of runners this year. I am also very interested in working with the local running clubs and health and fitness operations to expand the number of local runners training for ours and other races.”


Jeffery Knight, Greater Whitewater Committee President and CEO also serves as the race’s Executive Director had this to say about Jolene,

Jolene is an amazing athlete that also has leadership experience. She has an excitement and zeal for running and fitness and will bring that excitement to our race. She is aware of our goals to expand the number of registered participants by at least 10% this year and feels that it a very reasonable goal. I can’t wait to have Jolene meet all our incredible team leaders and start building upon the success of the past two years.”

Traci Wilson, last year’s Marketing Director and Assistant Race Director, praised the appointment,

From the moment I met Jolene I knew that not only was she the right person for the job, but she also had the personality to fit in very well with all our volunteers. The race has a special place in my heart and Jolene will help the community make it bigger and better”


Welcome Jolene! We look forward to seeing where you will take the 2015 Race Series!


The Newest Component to our Race Series: Team Challenge

Why not Run.Walk.Fun with friends, neighbors, coworkers, or family members? We recently revealed a new race component that we hope will encourage folks to team up for the Discover Whitewater Series called Team Challenge.

The rules are simple and we made registering as easy as possible for folks wanting to work on their running/health goals. Of course, team names, family friendly costumes, and coordinated outfits are encouraged!

Here’s the scoop: a team consists of 10 people including one “captain.” Once a team has registered they will receive a special motivational packet and thank you gift! Team members can participate in the half marathon or the 5K. Team registration closes September 8. Aside from the other perks we offer to all runners (goody bag, finisher awards, registration at pre/post race events) team members will receive weekly emails with motivational tips, nutritional information, etc, race day photo of the whole team, a special post-race area designated just for teams, and companies/organizations with 30 or more team members will receive recognition on a Team Challenge banner that will be up during the post-race festivities!

Complete details are here. Hope to see your team registered soon!.

Welcome to the Discover Whitewater Series!

Welcome to the Discover Whitewater Series (DWS)!  The Greater Whitewater Committee is looking forward to having you during its first annual half-marathon on September 22, 2013.  The DWS Planning & Organizing Committee, along with Race Director, Stacey Kincaid, have established a well organized, challenging and fun event that the entire family will enjoy.  To learn more about the event, to register, and to keep in touch with us, please visit our website READ FULL POST